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10 No-Brainer
Rebellious Marketing Tips and Strategies PART #1
To follow on from recent Rebellious Rants that reveal how tiny tweaks to
your marketing and promotion can make a world of difference to your
results $$$ and that small hinges swing big doors $$$, here’s Part #1 of
my No Brainer Rebellious Marketing Tips and Strategies. If you apply
just a few of them, you will put your money metabolism on steroids.
1. Spend one hour a day in concentrated thought
on all the ways to build your business.
That's 365 focused hours of nothing but thinking and dreaming creatively
and strategically!
One hour a day of doing nothing but focusing on how to build your
business will help you dominate your market and destroy your
competition!
That's almost two extremely productive weeks of the year doing nothing
but planning - plotting -and scheming on growing your business or
prospective business!
2. Direct response marketing takes a day to
learn and a lifetime to master – if ever!
There’s so many variables - and few absolutes. The master is continually
learning, growing, adapting, and taking his or her skills to a higher
level.
It's better to know some of the questions than all of the answers. Most
people are paralysed into thinking they need to have the answer to
everything before they do something when in reality you can only measure
results based on something you do. So go DO something NOW!
3. Questions lead to better questions - which
lead to the most powerful answers. Further, the right questions lead to
the right answers.
Reality is most of the population ask none. Most of the rest ask the
wrong questions. I’ve said it before and I’ll say it again, I think this
is the most important thing that has served me best in my business life…
asking the right questions.
Want better answers? Ask more questions! Stay curious.
4. The easiest thing someone can do is stand on
the sidelines and argue for the safe and conservative plan. Like most
things in life, it’s generally the opposite of what everyone else is
doing is the most profitable. So look in your category and do the
opposite of everyone else.
I think it was Earl Nightingale that said, “If you can’t find a valid
model for success in your category, then look at what everyone else is
doing and do the opposite.” So true.
Doing what everyone else does in your category is what I call incestuous
marketing, where everybody else looks at each other and does the same.
Trouble is, after a while, it begins to look like real incest and
everyone just gets dumber and dumber.
It takes a hell of a lot more courage to step out - and try new things.
But this is the only way to build your business. You must be bold
because the rewards are BIG!
When Donald Trump built a gold course in New York, he spent $7,000,000
alone on the 13th hole. Of course, some people thought he was crazy
because that’s more than it cost to build some entire golf courses.
However… the excitement of having a hole with a massive waterfall on it
was broadcast all over America, not only that, the joining fee was
$300,000 and I believe there is a waiting list. It’s also popular for
photo shoots for magazines etc. What value can you really place on such
a tactic? It’s endless.
Donald Trump knows and applies a strategy of doing the opposite of your
competitors and another ENORMOUSLY powerful tactic and strategy of
“Don’t worry about what it costs you, only concern yourself with what it
will make you.” Nearly everybody thinks the opposite and never gets to
the level of success the likes of Trump has achieved.
When Donald built one of his skyscrapers in New York he had a feng shui
master consult on what was the best way to utilise the site and
construct his building. One of the recommendations was to build a
massive stainless steel statue of a world globe, seemingly spinning on
it’s axis out the front of his building, at a cost of millions. This was
to improve the flow of chi and the likely success of the venture. Again,
he was laughed at and again I can report first hand having visited the
building that it’s become an icon for tourists and magazines alike on
the New York landscape.
5. Test small - but aggressively. You can lose
money on 9 out of 10 of your tests - and still make millions by rolling
out your 1 winner!
You'll never find your greatest winners - without aggressive testing.
Part #2 of “10 No-Brainer Rebellious Marketing Tips
and Strategies” to follow next week.
It’s these sort of breakthrough strategies we’ll be dealing with at the
Rebellious Millionaire Retreat in Melbourne on the 27th to 29th of
April. If you want to know more about how the Rebellious Retreat will
show you how to go from where you are now to implementation with speed
and accuracy then go to our
Rebellious Millionaire Retreat site
Committed to Multiplying Your Profits and Guilty of Conspiracy to
Committing Capitalism,
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